Virtual videographer Brighton West will share his top tips and advice about using video as a tool for helping potential clients to get to know you. Video is the best way to establish "know, like and trust" online. It's how most people prefer to receive information today. But it ’s a bit intimidating to many people - Brighton will break it down so that you can decide if video is right for you, and you ’ll learn and practice some DIY techniques to get started with your smartphone or webcam.
3 Key Takeaways (please include knowledge, skills and/or coaching techniques):
1. Understand which videos are powerful for coaches and why.
2. Learn to record on your own with your webcam or smartphone.
3. Know how to look fabulous and connect with clients on camera.
This webinar has been approved for 1.0 Resource Development CCEUs.
About Brighton West
Brighton West is a virtual videographer for professional coaches. He began his video journey making narrative and documentary videos – but he was always behind the camera. Along the way, he learned being on camera was more influential/beneficial/profitable than being behind it. So he overcame his fear of being on camera and now helps his client turn the camera on themselves. Brighton has built his business by creating YouTube tutorials about using YouTube in business. Through his channel, he’s positioned himself as the expert for professional coaches who want to grow their global audience with video. He now helps these subject matter experts avoid his early mistakes and accelerates their journey to success with online video.
Brighton works with coaches around the world to get the three videos that coaches need: authority building videos, testimonial videos and a “video headshot.” You won’t find Brighton behind a camera anymore. He’ll teach you to be your own DIY videographer, find a local videographer to film you, or he can be your virtual-videographer by capturing you through your webcam – whichever is right for you and your business. Don’t run out and hire a videographer who has fancy equipment, but doesn’t understand what works to grow a coaching practice. Connect with Brighton to figure out the right strategy for your business.