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March CCEU Webinar: Transactional Analysis for Coaching – Benefits for Coach and Client

  • 03/17/2021
  • 12:00 PM - 1:30 PM
  • Zoom, Details provided in Registration Confirmation


  • Open to ICF Global members associated with any chapter and the general public
  • Open to ICF GCC Affiliate, Essential and Premier members


Transactional Analysis (TA) is a theory of personality and communication that is widely used in psychotherapy, education, business and finally finding its way into coaching. 

In this 90-minute presentation you will learn how to enrich your coaching practice by incorporating Transactional Analysis into your work with clients.  You will learn about the philosophy and key aspects of transactional analysis and how to apply them. Some of the concepts covered are the PAC model, drivers, injunctions and game theory. 

3 Key Takeaways:  

1 You will become familiar with the Ego-State Model and how to spot which ego state your client comes from to improve communication and relation-ship building. 

2. Identify your client’s and your own drivers and injunctions to work more effectively with self-sabotaging behavior, inner critic and boundaries.

3. You will be learning about psychological games, how to spot them and avoid getting trapped in them. 

This webinar has been approved for 1.0 Core Competency and 0.5 Resource Development CCEUs by the International Coaching Federation.

About Martha Curtis

Martha Curtis has been practicing Transactional Analysis (TA) since 2008. After studying psychology in the UK she has worked in psychiatric and psychological research for the National Health Service (NHS) and academia in the UK before becoming a psychotherapist and opening a psychotherapy and counseling centre in Manchester. Her coaching training has been based on Positive Psychology and she is now focusing on her coaching practice in London, combining both, positive psychology and TA.

Martha’s clients include creatives such as writers, actors, and musicians as well entrepreneurs and she provides expert support to a UK TV show for character research and scripting. She is passionate about supporting women’s sense of self-worth and runs regular events on personal growth and offers courses to coaches who are interested in adding TA to their practice.

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